The people behind SoftRitual

Every guide on this site is written, tested and signed by a real person. Meet the four regulars below.

Owen Blake
Owen Blake Founder & lead writer

has kept a personal habit journal for over a decade. He writes about the unglamorous middle of change — the weeks where nothing feels different but everything is quietly shifting.

Tom Whitaker
Tom Whitaker Contributing editor

covers everyday calm: sleep, stress, food and movement. He pieces read like advice from a level-headed friend — no products to sell, no miracle routines, just small steps that survive real life.

Priya Nair
Priya Nair Staff writer

is a former burned-out professional who rebuilt mornings from scratch. She writes gentle, practical guides and keeps a running notebook of what actually works in real households.

Maya Delgado
Maya Delgado Regular contributor

writes about slow, realistic wellness. After years of chasing perfect routines, she now believes small rituals — like summer evening walks — beat grand plans, and she tests every idea she shares for at least a month before recommending it.